Drug Cravings

Are you up all night, tossing and turning, unable to sleep because of drug cravings? Or does that gnawing, incessant urge to drink torture your every waking moment – no matter how hard you try to ignore it? Is there no one who can help you through this? If you answer yes to any of these questions, you’re among the many addicts who are alone and miserable – and fighting the urge to use.

There is a way out of this situation. But – and there’s always a disclaimer, isn’t there? – it won’t be easy and it will take time. Of course, there’s no guarantee the urges and cravings won’t come back, but when and if they do, you’ll be in a much better position to cope with them.

Cravings and Urges – What Are They?

You certainly know what you feel, but what are cravings and urges, really? What is the physical and/or psychological basis for them? Do they happen to every addict? How can they appear months and years after you’re clean and sober? Will they ever go away for good? These are excellent questions that frequently come up during treatment for addiction.

Cravings and urges are best described as strong memories that are linked to the effect of drugs (alcohol, cocaine, marijuana, methamphetamine, prescription drugs used for nonmedical purposes, etc.) or addictive behavior (such as compulsive gambling, spending, or sexual behavior) on the neurochemistry of the brain.

Using brain imagery techniques, researchers have been able to pinpoint intense brain activity when addicts are shown pictures of crack pipes, alcoholic drinks or other visual images of addictive substances or behavior. Research shows that these images or cues can be as brief as 33 milliseconds before they activate the brain’s “go” circuit – even before the person is even aware of it happening.

What actually happens is this: The brain remembers the intense relief or pleasure of the previous drug experience or addictive behavior. It is a kind of programmed response to past association with drug use that activates the cortical areas of the brain by just the sight, sound, smell or thought of the drug itself. You don’t have to be using the drug to experience the craving or urge. Simply seeing or hearing or smelling a trigger – a beer commercial, the sound of ice tinkling in a glass, the sweet aroma of marijuana – makes you relive the experience and produces a strong emotional reaction. This is the craving or urge that you feel.
Tied to memories of such intense pleasure and relief, cravings and urges are both very powerful and tough to ignore. As to whether all addicts have them, the consensus is that they do, although how they react to them is very much individualized.
Some addicts can have the urge and not act on it. Maybe their addiction wasn’t as deep-seated, or they didn’t have any genetic predisposition to addiction (family history of alcoholism, for example). Their addiction may have been more of an environmental and social nature than a hard-core, chronic manifestation of the disease.

Even so, there are many hard-core addicts who successfully overcome their addiction – and are able to combat cravings and urges effectively. That is not to say that the ability to cope with cravings comes easy or that it doesn’t require conscious effort – especially in early recovery when the memories are the most vivid and insistent.

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